Jennstone Salon Identity

Jennstone Salon is another business card / identity project that turned out quite well.  The client simply said I need business cards - this is my name and what I want on the back of the card- the rest is up to you! Having the flexibility is quite nice, but after a few salons the creativity starts to drop and its kind of nice to have some guide lines to follow.

As the process unfolded, as usual the design became troubling and combersome. I became stuck with several ideas and had a hard time tossing them aside. Finally i started fresh and abandoned all previous concepts, created a clean and simple pair of scissors and used a simple and clean typeface.

The results are quite pleasing to the eye, extremely simple and light – not to mention clean and crisp. The information on the back is layed out in such a way that makes it easy to read, and all the important information is near the top and is large and gets smaller as you read down the card. The symbol in the logo was focussed on quite a bit, as I wanted everyone who glanced at the card to know what industry the client is in and I think it worked out quite well.

All in all the client is extremely happy, and for that i am also.
Have a great day!

Chris.